Low conversion rates have you feeling like a Debbie Downer?
Do not fret because it is time to turn that frown upside down.
The solution to all your conversion and traffic problems is a whole lot simpler than you think and it is only a click away… And on a website that you likely use daily.
Yup, you guessed it. The answer to your conversion woes could just be the ever popular Facebook.
The makers of the social media platform have made it simple and easy for internet marketers to create ads and get them in front of people who will not only appreciate these ads but follow through with the call to action being offered.
This article is targeted at business owners and internet entrepreneurs interested in gaining a wider customer base and focuses on how to target Facebook ads for maximum exposure and optimal results.
Before we get to all the juicy tidbits on how to target Facebook ads, let’s take look at why the Facebook platform is such a supreme nesting ground to gain new customers and get existing customers to buy repeatedly.
Why Facebook Ads Are Such A Powerful Way To Generate Traffic For Your Website And Gain Traction For Your Business
Unless you have lived under a rock for at least the last ten years, you would have at least heard of Facebook. More than likely, you find yourself spending way too much time procrastinating on the website if you are like the majority of its users.
With over 2 billion active users every month, Facebook is the most used social media network on the planet and its audience is growing every single day with five new Facebook accounts being created every second.
If you are reading this article, you are most likely one of those active users and therefore, you can attest to how difficult it is to click away from the platform.
It is truly addictive no matter what purpose you use it for.
And it makes sense that it is such a craving with a live stream of updated content to feed our vivacious need for it and the connection we feel to others by using the social media website.
It is this invoking of emotion that makes Facebook such a prime opportunity to target ads and reach customers directly.
Too many marketers jump the gun and therefore, struggle to find the right audience who is potentially interested in their product or service. Just throwing Facebook ads out there willy nilly will serve no purpose other than to create an expense to your business without conversion.
Business owners and entrepreneurs need to be smart and precise in targeting Facebook ads to get the results they need.
With that being said, let’s finally get down to the nitty gritty of how to target Facebook ads.
How to target Facebook ads: 4 unique ways of targeting Facebook ads to get maximum results
- Get To Know Your Audience (Also Known As Your Potential Customers) First
Yes, Facebook has billions of active users daily but you did not need to target every single one of these users. Trying to is futile and a waste of your time, resources and money.
For the highest conversion rates, you only need to target Facebook users who are potentially interested in your product or service. If your product or service impresses them enough, they will get others interested in it too so that you do not have to. Luckily, Facebook offers a variety of targeting options that will help any Facebook marketer narrow down his target customer base. This includes creating Facebook audience groups based on interests, location, age, gender, use of devices, income level and so much more.
The only problem with this arises when your audience group has millions of active users. Remember that you want to be precise with your targeting so that you only put your ad in front of persons who are potentially interested in what you are offering.
Facebook has come to the rescue and allows you to narrow down your targeting options even further so that you can decrease your audience size and create niche audiences. You can include certain users and exclude others from your niche groups based on your own particular criteria.
- Serve Ads To Potential Customers Who Have Visited Your Website Rather Than Existing Customers Were Already Purchased Your Product Of Service
Serving ads to customers who have already purchased a particular product or service from you is rather like beating a dead horse, wouldn’t you say?
Trying to capture the interest of someone who has not converted makes a whole lot more senses and this section focuses on completing the conversion process with Facebook ads.
Just because of visitors to your website have not completed the checkout process and bought your product or service does not mean that it is a lost sale. The use of Facebook ad targeting gives marketers another chance at getting that sale.
I bet that this intrigues you as it rightly should.
Before this can be done however, you need to set up website retargeting before the visitor ever lands on your site. This involves adding a small bit of HTML code to your website that captures information about your audience. This code is linked to your Facebook account and it builds a targeted audience list based on criteria that you set up.
For example, you may choose to monitor persons who stop short of clicking on the purchase now button on your website then retarget them using Facebook ads.
- Target Users Who Are Online At Certain Times In Certain Demographics
Facebook provides a lot of information about your target audience, including what time they are most active on the platform. If your audience is most active at night or during certain hours of the day then you being the smart and efficient marketer that you are will set your ads to be displayed during those peak hours.
This can even be targeted down to demographics and time zone. Your day could be your potential audiences’ night. Do not miss the ball because you are asleep when they are awake. Target your Facebook ad to run when they are most likely to view it, day or night.
- Target Your Ads To Customers Who Have Not Seen It For The Day
You do not want to be a nuisance to your audience. There is a fine balance between your target audience seeing your ad too little or too much. Once a day is usually a good number to keep your ad fresh in their minds but not annoying to see.
Facebook allows you to restrict the number of times a Facebook user will see your ad for the day by selecting a simple option.
There are many more tricks and strategies on how to target Facebook ads for maximum reach and effectiveness but no matter which you choose to implement, remember that the key to success is finding the strategies that work for your particular business or brand.
Keep on testing until you find what converts most highly then stick with it and improve it.
I know it’s a very long procedure and lots of testing is required but patience and persistent is the key here.
I would strongly recommend you to check out this software called Social Interest Freak.
You can see my review of this software by clicking here
Below is a live demo of how Social Interest Freak works