This article will teach you how to get traffic to your blog so carry on reading…
A blog can be a great way to promote a product or service, or get a message out to the public. But in order to make the effort you put into writing a blog worthwhile, it is necessary to actually get readers to read what you’re writing.
And, with so many blogs and articles on the internet competing for readership, you need to know how to get yours noticed. Luckily, the very accessible social media site, Facebook, can be an effective tool in blog promotion.
Here are some ways you can use Facebook on how to get traffic to your blog.
Share Your Blog on Facebook: Sharing your blog is one of the simplest and easiest ways to promote it on Facebook to get traffic to your blog and, best of all, it’s completely free!
To do this, just copy the link to your article on your Facebook page. This will help the post to reach about 2% of the people who like your page.
Getting some likes and shares will help to improve the credibility of the blog, increasing its click through rate, and getting people interested in reading it. Comments will help to boost it so that it appears on or near the top of reader’s news feeds. If you don’t think you can get enough of a reaction organically, count on a team of friends, relatives and colleagues that can help to that end.
Boost Your Post: Facebook also has an option to boost a post, getting it sponsored promotion and allowing it to appear at the top of most of your friend’s Facebook pages daily, until the promotion runs out. Although this promotion does cost money, Facebook’s prices are pretty reasonable, and you can set your own budget depending on how long you want your ad to run.
The best time to boost your post is about an hour after you have published your original post. Once you are ready, simply choose the ‘Boost Post’ option. Facebook will give then allow you to choose your budget and target audience. If this is the first time working with a boosted post, it may be better to set the post just for one day so you can see how effective the boost is without having to spend a lot of money.
Facebook Ads Manager is a good way to measure how effective your boost is. Using this tool, you will be able to see the cost per click (how much it costs to have each reader click through to your article), the click through rate (how many people that see the post are actually clicking through) and the cost per mil (how much it costs for your post to be seen 1,000 times).
Use an Enticing Headline: If you are trying to get readership with for your blog, creating a captivating headline can be very powerful. Here are some things to keep in mind when creating your headline:
- Make sure your headline conveys how it can benefit the reader.
- Try to keep headlines short (between 40 and 70 characters
- Use action verbs like get, learn and do
- Include facts and numbers to increase credibility.
Use Eye Catching Images: When posting on Facebook, your ad will appear with an image which will be the main image you are using for your blog. It is important to make this image as attractive as possible. Avoid using stock images. It is best to have an in-house designer create an image that will catch reader’s attention with high contrast colors.
Keep Their Attention with Great Ad Copy: Now that you have caught your reader’s attention with a great headline and eye catching images, it is important to keep them engaged with great ad copy. They are likely to read this before clicking through to your article. Here are some guidelines to make sure your ad copy is doing all it can to bring in readers:
- Incorporate facts and testimonials to increase credibility.
- Use clear call to actions to motivate them to click on your article.
- Ask your readers questions.
- Offer solutions to common problems.
- Engage them by playing on their emotions. Incorporate drama, humor or other elements that will draw them in.
Test the Effectiveness of Your Post: Creating an effective ad can be difficult. You may want to test elements including your headline, image or ad copy, link descriptions, target audience and ad placement to see which works best. A/B testing can be effective to this end, and this is another service Facebook provides. Through this testing, you may find that multiple ads work best as some ads will work well on certain members of your target audience, while others may be more suited for different members.
Boosted posts are fairly easy to set up and can save time and money in the long run, keeping you from wasting efforts on unsuccessful ads. In order to gather accurate information from AB testing, it is a good idea to determine results after your ad gets at least 200 clicks.
Determine Your Target Audience: Although some may think that it’s best to target as many people as possible with your ad, if you are making your ad visible to people who are not going to be interested in it, you’re wasting time and resources. That’s why it’s important to create a targeted audience of people you know are going to be seeing your ad. Think of the people your blog will most appeal to and choose your audience based on their interests, location, age, gender, relationship status, purchase behaviors and level of educations.
The Custom Audience Feature: Another great tool Facebook offers is the custom audience feature. This feature helps you target people who have engaged with you before via your Facebook page. If you also want to include people who have visited your web site, or other web sites that are similar to yours, you can install the Facebook Pixel tool. To use the pixel tool, select ‘web traffic’ and you will have the option of choosing:
- People who have visited your web site recently
- People who have visited your web site in the past
- People who have visited specific web sites that are similar to yours.
Use Emojis: Although this has not been tested enough to be proven effective, AB testing has shown results that ads that use emojis are more likely to get click throughs. If you’re not sure which emojis you should use, there is actually an Emojipedia you can use to help you out.
How to get traffic to your blog can be challenging, but luckily Facebook is on your side. The site offers a number of tools to make sure you are doing all you can to get more traffic.
Be sure to look into their options for boosting posts, creating a custom audience and testing the effectiveness of your ad. Do your part by creating captivating headlines, using eye-catching images, writing engaging ad copy and using emojis.
Good luck in increasing the readership of your blog!!