The world we live in today is an ideal world in terms of reaching people.
You can literally demonstrate your product to the audience from around the world just by sitting at your computer.
And how you can do that?
By advertising online.
No more tiring tours to other countries to let them know about your product or service.
No more expensive TV advertisement to reach your targeted audience and no more spending on mass marketing.
All you need to do is post your ad on Social Media and more specifically on Facebook.
This article is beneficial if you want to know how to make money posting ads on Facebook.
Because whether you are doing affiliate marketing through Facebook or managing other people’s Facebook ad campaigns.
If you don’t have the idea of how to create the best Facebook ads. Then your money and struggle may go to waste.
Now the reason that I choose Facebook is because of the size of the audience.
You will find a lot more people on Facebook than Snapchat, Instagram or Twitter.
I am not saying that Twitter or Instagram are not good platforms for advertising.
They are impeccable.
The reason I chose Facebook is because of the audience size as I mentioned above.
And since you probably are taking a start in online social media marketing, I prefer you start with Facebook.
It’s simple, flexible, has a wide range of demographics options and it is somewhat less expensive (start with just $5).
But before getting into creating Facebook’s Ad Campaign you should check out the FB Ad Essential course.
It has a deep knowledge that will definitely help you understand the complexities and jargons pertaining to FB Ad Creation. Moreover, before you get to know how to make money posting ads on Facebook, I would recommend looking at FB Ad Essential.
Here is the review I have done of the course FB Ad Essential Review.
Now that you know the imperatives of Facebook advertising, you just need to know how to create the best Facebook ads that will impact people.
But before learning about how to create the best Facebook ads, the question arises:
How Do I know that my Audience will be interested in my Ad?
This case can be perfectly handled with the help of Facebook’s incredible niche targeting feature.
That feature is called as Demographics.
You can literally select the age, sex, interest, occupation, relationship status and many more options given in the demographics feature.
This revolutionary feature will help you in ways you cannot imagine.
If you are selling a toy, you can target moms or married couples who might be interested in buying that toy for their kids.
To be honest, there is no extent to what milestones you can achieve with setting the right demographics.
That’s how you’re going to impact people and will be sure that your audience will be interested in your ad.
You cannot learn how to make money posting ads on Facebook if you don’t know about Demographics.
Now that you know how useful Facebook can be in precise targeting, let’s get into how to create the best Facebook ads:
How to Create the Best Facebook Ads:
Creating excellent Facebook ads that will make an impression on your audience is the most crucial thing any marketer needs.
I will show you how to create the best Facebook ads with a 4 step process which will encompass the techniques you can use to put an impact on audience.
These 4 key steps will also help you if you know how to make money posting ads on Facebook. Because if you want to earn through affiliate marketing, you need to know how to create the best Facebook Ads.
But, make sure you follow all 4 steps or else your ad campaign can backfire. So without further ado let’s dive in:
1) Setting an Image for your Ad Campaign:
The key to attract your potential buyers to the product you are selling is showing them an attractive and unique image.
The saying “Image is everything” perfectly implies here.
You should not choose some old boring images of your product.
Choose some high quality image and make sure it stands out yet stay relevant to the product you are selling. Another thing that you need to keep in mind is that your image size should not go outside the dimensions of the area of ad.
Because in that case, your image may not clearly show the product because some part of it will be cropped.
Always remember that your image is the fundamental part of your marketing strategy.
It will allow you to connect with your audience and put an impact on them.
And if you know how to make money posting ads on Facebook.
Then choosing the right image will allow you to do that.
Otherwise you may not make much from Facebook Ads.
2) Target Smart:
This means that you need to target people who are relevant to your product.
In order to get a higher return on your investment, you need to target smartly.
Use the demographics and select the details that match the product you are selling.
You must have to go into details of demographics to do micro-niche targeting.
Because with micro niche targeting, you can better get to the audience which is likely to purchase your product.
For instance, if you want to sale a pair of shoes for men, then after selecting your objective whether brand awareness or reach.
You should use the Demographics to select audience based on their interests.
The mistakes that most marketers make is that they just select the interest of people and start the campaign.
This is too generic and may not be effective if your product is for a precise audience.
So for the selling of shoes for men, I will select the gender as male.
Then I would select the age group for people from 18 to 22.
Because I want to sell shoes to younger people who are mostly students.
Then I will select the area where I want to target the audience, in my case I have selected London and language as English (UK). See the image below:
Now once I am done with these, I will select things where I think the interest of my audience lies.
Like I know people who are interested in clothing and footwear will be looking for shoes.
Similarly, people who shop online will be interested in my product and so on.
You can select as many things as you want if they are relevant to your product.
See the image below:
3) Adding Proper Text to your Ad:
Adding attractive, compelling and persuasive text to your ad is an integral part of your campaign.
You should choose a perfect text which will be shown above your image.
The text should be concise with only one call to action.
Look at the ad by Starbucks below:
They have just one simple call to action text on above.
There is nothing complex or too much persuasive.
They are simply asking you to join them on their event.
Next, use a very easy to understand language when you are creating the headline and description of your ad, it will go below the image.
Provide a little necessary information about your product which the buyer should know about and may attract him.
Like Starbucks has mentioned its specials and unique coffee flavors to further attract the buyers.
It is as simple as that.
No rocket science just a little good use of words.
4) Split Testing:
A good marketer always evaluates his marketing tactics.
And split testing will help you evaluate yours.
This is something which will let you know how many people responded and how they responded.
You will have to spend a little extra money because you will be needing to create 3 ads for the same product.
What you need to do is change the text and image in all three.
For instance, put the text of the first ad with a different image in the second ad.
Then put the same image of the first ad in the 3rd ad but change the text.
This will allow you to know about the ad that audience mostly responded to.
Keep that/those ad(s) and remove the ones which are not doing well. Now you will have the ad(s) which are putting an impact on the audience, keep working on those and you will definitely get a return on your investment.
Now that you know how to create the best Facebook ad, you can do many things with it.
But if you are new to this Facebook ad creation field, then you should take the course of FB Ad Essential first.
Because what I have told you above is just a small part of Facebook advertising, there is much more to it.
And you will learn all of that in this course.
Once you are done with the course, you will be able to learn how to make money posting ads on Facebook.
There are a number of ways that you can utilize to earn a handsome amount of money through Facebook Advertising.
The steps that I have told you in creating the best Facebook ads are legit ways to make impactful advertisements.
Follow these steps, use your own creativity on them and you will definitely learn to make influential advertisements.
Check out my review for FB Ad Essential by clicking here