A decade ago, there was a time when only a few businesses were leveraging social media and especially Facebook as a part of their marketing campaign.
They were gaining a lot more sales than others who were not leveraging social media.
Because those who were using social media had no competition there.
But, from a few years, it has become a trend to use Facebook for advertising and virtually every business is doing so.
That is why the competition on Facebook has increased to multiple folds. And for big and small business, it’s getting harder to make money from Facebook.
The businesses who were getting a lot of recognition, customers and sales are still getting them but not like they used to get a decade ago.
In the real world, what do we do to get above our competitors?
We make a strategy, and we execute it while considering our competitor’s moves, right?
Well, in the world of social media, we will have to do the same as we are facing completion here as well.
We need to become clever and smarter. Moreover, we will now have to work on the basis of statistical data than working on intuition.
Because the time will not allow you to make mistakes again and again. You will be needing a plan which you can execute with perfection.
Just like traditional marketing, social media marketing also requires a lot of attention now. It will not cultivate results on its own like it used to do.
You will need to give your time, attention and money to feed your social media marketing campaigns and the results will be more effective than a traditional marketing, why? Because people around the whole world use social media.
And that means your audience will be the whole world, you can have a better reach with social media marketing than traditional marketing. So, we need to make a marketing strategy so we can dominate the Facebook in this year of 2018.
But, in order to do so, we need to follow 7 steps so carry on reading!
These steps will help us make a foolproof plan/strategy.
Create Goals to Address your Biggest Needs:
You need to create goals related to what you want with your Facebook marketing, what outputs are you expecting out of it. Your marketing strategy will only be successful when its base is strong. And that base will become strong if you are clear about your goals, some of the goals examples are:
Increase sales: You may need to work on your sales and sales only, you cannot expect a brand awareness Ad to increase your sales. Granted, that your brand awareness Ad may lead to a few sales but that will not cultivate a lot of sales, as its execution is done on the basis of increasing your brand’s awareness.
So if you want to increase sales, you will need to work on designing an ad respectively. You will have to do some promotions give some discounts and other things which encourage users to buy from you.
Moreover, you will have to work on your targeting, you cannot target a million people and expect to magically boost your sales. You need to focus on people who are closely related to your products and have a deep interest in it or in things related to it.
Add Value to Organization: If your goal is to increase your organization’s value, you will need to work on getting feedback from your customers.
Send out a message asking them what they like, what they do not and what they want to see changed. And based on the number of answers you get, you can work on increasing the value of your organization.
Creation of a loyal fanbase: You can work on your content that your fan page posts. You can create loyal fans by starting contests and giveaways to make them fall for you. It is a good strategy and can get you some good and promising results in bringing in some loyal fans.
Pulse on Industry: Your goal may involve getting aware of what is going on in the marketplace, what are your competitors doing that is working for them? What type of strategies are they using to drive engagement? This way you can improve your own efforts.
These goals may not match to everyone’s needs but they can give you an idea of what you should be doing at the first step of your Facebook Marketing Strategy.
Get to know the Demographics:
The key to any successful marketing strategy is demographics. Because without demographics you cannot target your market accurately and that will be like an arrow shot in the dark. If we talk about Facebook, then there are over one billion people scrolling on their newsfeed every day. So it is important to know who to reach. Let’s take a look at some of the US’s core demographics of 2016:
Gender and Age:
According to the data from Pew Social Media, Women were found in the majority than men on Facebook as there were 83% women and 75% men on Facebook. And if we talk about age then the core age group was 18-19 years in 2016. This shows that young users also use Facebook besides Instagram and Snapchat.
Income and Location:
We all know how important it is to target people based on their location and income. This is why we need data which can help us understand where to target. If we talk about location, then the rural and urban areas have 81% demographics on Facebook and Suburban areas have 77%. As for income, the data shows that the 84% of Facebook users make less than $30,000 while 77% earn an income of more than $75,000.
Now that you have the idea of what type of people are on Facebook, you can set your strategy pertaining to demographics accordingly.
Work on Facebook Content:
It is imperative that you wisely choose the content that you will be posting on Facebook and post it at different intervals. After you have decided the goal and you have looked at demographics, you need to create a content which is according to these things. If your goal is brand awareness and your demographics include youngsters then you can design some contests and giveaways. These things will engage youngsters as well as increase awareness of your brand.
Therefore, you cannot only depend on contests, you also need to post through your social media page. You need to wisely choose which type of content you should post on Facebook. Because if you post too much promotional content, it can annoy the followers of your page.
Try to find the balance between fun and business related posts. The important thing here is that you should use attractive pictures and fewer characters of text (less than 80) in your posts. Moreover, post at times which get most engagements like:
Thursday is the most recommended day for posting and 1 pm on Thursday is most active time.
You can post on any day between 9 am to 3 pm.
Best posting days are from Wednesday to Sunday.
You should not post on early mornings and late nights.
Check out Viral Content and how this tool can manage your content on Facebook and make it go viral!
Make a strategy for your Facebook Ads:
In your marketing strategy, you need to include Facebook advertising, why? Because the organic reach of Facebook has decreased massively in 2016-17 and you cannot get much attention and traffic by just depending on your Facebook posts.
You need to get out there by yourself and that can be done by Facebook Ads. Your Facebook ad should always focus on getting more in less money and being relevant.
These two factors are very important for an effective Facebook ad campaign. Once you have an ad up and running, keep an eye on the metrics like CTR, impressions, conversions, engagements etc. These metrics will help you craft a better Facebook ad.
Don’t wait for Audience, Engage first:
This is something which is the core purpose of social media. Social media means a platform where its users can engage and interact.
But if you are posting ads on Facebook and not replying to the comments on it, then you are not leveraging your Ad completely.
Your marketing strategy to dominate Facebook includes a high level of engagement with your audience and that’s what you need to do on this 5th step.
Once you have an Ad up and running, you will get comments from your audience on that Ad. Your job is to make sure that all of those comments are getting a reply from you.
Moreover, you will also start to get messages, you need to reply every single one of those messages. This will help in increasing brand credibility and awareness among your audience.
Enable your Workforce to share Company’s Info:
This is a great way to utilize social media and your employee’s Facebook account. You can ask your employees to share the main events and milestones of your company to their walls.
This way you will be getting more reach as your content will be shared on their walls and among their friends.
The reason that employees don’t often share information regarding their company is that they are usually afraid.
But once you encourage them to share the content, they will happily share everything including pictures from an event, milestones that company achieved and promotional content etc.
Track and evaluate your Facebook Marketing Strategy:
This is one of the most important steps of your Facebook marketing strategy. A good strategy is strenuously evaluated.
You need to constantly measure the number of people interacting with you, the results of your Ad campaign and the ROI you are getting.
You need to evaluate the times of your posting and when you are getting the most engagement. All of the things that your strategy encompass and are changeable needs to be examined and evaluated to fix any loophole.
If you want to make money from Facebook then you must make a strategy of your own. The aforementioned key steps are just to give you an idea of how a strategy should be made and what things you should include in it.
If you really want to make money from Facebook then you must be willing to go one step ahead than your competitors. And for that, you need to make a dominating strategy which can change the way you do business on Facebook.
Only then you will be able to make money from Facebook.